Ch. 2 of 5. The day the penny dropped

The room was silent, all eyes were on me, and I could feel the energy rising…   It was amazing, exhilarating, and moving all at the same time.   Looking out at the tears and smiles of strangers (who were now my friends), the penny dropped… I finally realised the true power of the written word… of my words.   That incredible reaction of my peers at the end of The Landmark Forum was a response to a heartfelt poem I shared about my experience – and the memory is still sharp today.   But I guess I shouldn’t have been that surprised…    Fact is the right words read or heard by the right people can make amazing things happen.   I’m sure you’ve experienced this too… where the perfect words have conjured emotions, moved you, or inspired you to do something – even achieve something.   And of course the power of heartfelt words applies to business.   It’s what makes personality rich content so valuable to your bottom line…   By confidently sharing more of YOU, you can differentiate yourself from your competitors – because no one else has a voice like yours.   Also, you can build your ‘know, like, trust factor’, earn the loyalty of people who feel drawn to you, and establish yourself as a go-to expert.   It’s powerful stuff.   But none of this ‘goodness’ is possible if your voice is silent. You can’t expect to draw people close, unless you’re crafting quality content (such as blogs and e-books) or sending personality rich emails – on a regular basis.   So if you know you don’t publish enough content, what’s stopping you?   I’ve found one of the biggest stumbling blocks is knowing WHEN and WHAT to write – to get results like these.   So if you struggle with just this, watch out for tomorrow’s email. I’m going to reveal an easy way to get the clarity you need to communicate regularly with your perfect WHO.   But before I go…   Yesterday I promised to share a powerful formula for crafting personality rich emails that not only draw your perfect WHO close, but can help you make more sales too.   This in-depth guide is worth £17.00, but you’ll pay £0.00 as a special ‘thank you’ for joining me on this journey.   So download your complimentary copy now and start using the formula to get your message ‘out there’.   Remember, your perfect WHO, is waiting. So go make the difference only you can do.   I’m counting on you.   Speak soon.   Georgina   P.S. Remember to look out for my email tomorrow. I’m going to share with you the biggest block to writing personality rich content, expose this block for the lie that it is, and show you how you can destroy this little gremlin – if it’s showing up in your business life. (And if you’re like other business owners then there’s a strong likelihood that it is. So stay tuned…)   P.P.S. Truth told I’m a sensitive soul and feedback is a big motivator for me! So if you’re getting value from what I’ve sent so far, please let me know. Just hit reply and share the love. I’d really appreciate it.  Georgina El Morshdy At Gem Writing www.gemwriting.co.uk 07954 580 039 georgina@gemwriting.co.uk Connect with me:   Twitter  |  Facebook  Read the latest "Copywriting Gem" at www.gemwriting.co.uk/blog If you're wondering why you're receiving this email it's because you opted in to something on my website.   I take spam very seriously, but if at any time you've had enough and do not wish to receive further information from me you can let me know by clicking here and I'll remove you immediately (although I hope you won't!). You can also update your subscription preferences here