Ch. 4 of 5. The hidden benefits…

Back in my 20s I discovered the awesome Nick Williams.   At the time he was talking about ‘The Work You Were Born To Do’ and the importance of finding the thing you love – and getting paid for it.   Now for me that’s writing – and because I’ve found my ‘thing’, work never feels like work.   I especially LOVE helping other business owners to find their voice and use content to attract their perfect WHO.   And that’s the strange thing…   When you reveal your authentic self in your marketing, somehow you attract the right people.   I guess that’s the power of your personality and writing from your heart.   But that’s not the only good thing you can experience when you confidently express your personality and your knowledge through your content:   You can avoid the struggle – when you communicate with personality, your voice is distinctive. So instead of blending in with the noise of your niche, you stand out. And with something unique to offer to the people you can best serve, you’ll find it easier to grow your business. You can relax – when you’ve found your voice and can articulate your core message with personality and authenticity, ideas flow more easily. And with a rock solid context in which to present your ideas, writing your content becomes that little bit easier because you know HOW you want to sound.   Even attract higher fees – when you have an attentive audience and are perceived as an expert, you can justify higher rates. As your income rises, you may find you’re able to enjoy more free time, travel, start a new hobby, and fund all the things you struggle to do now. Imagine that…   So if you’re even the slightest bit interested in unleashing the power of personality rich content in your business, then you need to get a printed copy of my How To Make Smart Content Decisions workbook.   Normally I charge £35.00 for this comprehensive tool, but I’m going to do something cool for you – because I’d love for you to make some real progress…   That’s why I’m offering you a 49% discount. That’s right, you’ll pay just £18 for a full-colour, 26-page printed workbook. This workbook will help you get clear on what content you need to create – to help you achieve your business goals. Once you have clarity on what your business (and your audience) needs from you, you can get creating. And once you start, you’ll build momentum.   You’ll start conversations, establish your presence, and find your zone.   And when you invest in the workbook, I’ll even throw in a cool pen to help you capture your genius. What’s more, if you really don’t like the workbook, I’ll give you a refund.   Does that sound more than fair?   This printed workbook is the next step on your journey to creating personality rich content and communicating your message with passion, purpose, and for profit.   You can order your printed copy NOW at www.gemwriting.co.uk/make-smart-content-decisions. You’ll be glad you did!   Speak soon.   Georgina   P.S. Here’s what one reader said about this workbook.   “I’ve always hated writing content. The long and short of it is I haven’t always seen the point as the ROI on time invested just wasn’t there for me. But after ready Georgina’s book I’ve gone back to the drawing board with my content strategy and began to look at the big picture with fresh eyes. She’s made the WHY & WHAT really easy to understand and this has finally got me excited about how content can position me and my business plus what content CAN return in terms of bottom line numbers.” Paul Cox - Cracking AdWords Georgina El Morshdy At Gem Writing www.gemwriting.co.uk 07954 580 039 georgina@gemwriting.co.uk Connect with me:   Twitter  |  Facebook  Read the latest "Copywriting Gem" at www.gemwriting.co.uk/blog If you're wondering why you're receiving this email it's because you opted in to something on my website.   I take spam very seriously, but if at any time you've had enough and do not wish to receive further information from me you can let me know by clicking here and I'll remove you immediately (although I hope you won't!). You can also update your subscription preferences here